Written by Sean Johnson on July 27th 2018
Definition
A SWOT analysis, with its four elements in a 2×2 matrix.
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.[1] It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives.

Source: Blake, Martin; Wijetilaka, Shehan (26 February 2015). "5 tips to grow your start-up using SWOT analysis". Sydney. Retrieved 10 August 2015.
Written by Sean Johnson on Jan. 19th 2019
Use Storytelling To Make Your Content Powerful
“Those who tell the stories rule the world.”
       - Native American proverb
If you want to make your content resonate and engage with your audience, learn to tell a good story.

Written by Sean Johnson on June 14th 2012
The following checklist was created to assist clients assess where their current "marketing efforts" were at.
This list can be extremely valuable to any business to give them a snap-shop of how their brand, product or service is performing, or not performing. This checklist is practical and most importantly, useful. In order to extract the right kind of information, it is critical that you be as brutally honest as you can. If possible, it is advised that you get someone outside of your business to conduct this process in order to provide you with an accurate result. However, you can still achieve great results on your own.

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